{"product_id":"the-full-funnel-framework-every-founder-needs-before-spending-on-ads","title":"The Full-Funnel Framework Every Founder Needs Before Spending on Ads","description":"\u003cp dir=\"ltr\"\u003eMost business owners assume their ads aren't working because of their creative, their budget, or the platform itself. In this masterclass, Jordan Baum — founder of JBaum Creative, a growth marketing and consulting studio — breaks down why the real problem is almost always upstream, and walks through the exact framework she uses with every client to build a paid social strategy that actually converts.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat you’ll walk away with:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow Meta actually works — a plain-language breakdown of what the algorithm is optimizing for and why many campaigns miss the mark from the start\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe three funnel stages \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWhat needs to be in place before you spend on ads at each stage \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe most common (and expensive) mistakes founders make \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eA simple self-assessment attendees can use to identify exactly which piece of their funnel is the weak link\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eJordan Baum is the founder of JBaum Creative, a growth marketing and consulting studio built for small businesses that are actively scaling.\u003c\/strong\u003e With $6M+ in managed ad spend and 75+ brands served, she helps businesses build paid social strategies that actually convert. JBaum Creative operates on a limited-client model — intentionally keeping the roster small so every client gets the kind of high-touch, in-house-feeling partnership you won't find at a quantity-focused agency.\u003cbr\u003e\u003c\/p\u003e","brand":"BERKLEY SWEETAPPLE","offers":[{"title":"Default Title","offer_id":51123984236829,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/6476\/2141\/files\/TheBusinessStudio-YourPayEra_9caef4fe-dc1a-4934-b962-7ce694e420b1.png?v=1775511263","url":"https:\/\/www.thebusinessstudio.com\/products\/the-full-funnel-framework-every-founder-needs-before-spending-on-ads","provider":"BERKLEY SWEETAPPLE","version":"1.0","type":"link"}