Naming With Legal Confidence
How to Choose a Trademark-Ready Name That’s Catchy, Compliant, and Built to Last
Whether you’re launching something new or rebranding an existing offer, this masterclass will show you exactly how to choose a name you can protect, avoid the most common (and costly) naming mistakes, and position yourself as a true industry leader—right from the first impression.
You’ll Learn:
-
The 3-Part Framework for Naming with Legal Confidence
How to choose a name that’s not only catchy and clear—but also legally protectable. This framework walks you through branding, legal, and search considerations so you can choose a name that won’t come back to bite you later. -
The #1 Mistake Entrepreneurs Make When Naming Offers
Spoiler: it’s not doing a Google search. Learn why this common misstep could cost you thousands and how to avoid it with a simple legal-first approach. -
What the USPTO is Really Looking For
Understand how trademarks are evaluated—so you don’t waste time or money applying for a name that would get rejected. -
What Makes a Name Too Descriptive (and Why That’s a Problem)
Names like “The Business Coach Method” or “Social Media Academy” might sound legit—but they’re almost impossible to trademark. Learn the difference between generic, descriptive, suggestive, and distinctive names—and which ones win at the USPTO. -
Exactly What to Search Before You Pick a Name
A clear breakdown of the 3 places you must check before falling in love with a name—plus what to do if your favorite is taken. -
When You Need a Lawyer
Learn when it’s worth getting a professional involved—so you can make empowered, strategic decisions. -
How to Know If Your Name Is “Trademark-Ready”
Leave with clarity on what you can use, what’s risky, and how to confidently move forward with your next idea, launch, or rebrand.
Due to the immediate, direct access to the digital templates, we do not offer a refund of any kind. Additionally, if you sign up for a payment plan, we do not allow you to cancel the remaining payments for any reason. Please read the details and description of each program and product so you understand exactly what is included in each template. If you have any questions, please contact hello@thebusinessstudio.com and we can help you find the product that’s right for you.
What Business Owners Are Saying
"Love knowing that multiple attorneys reviewed it and you have top notch communication, which is rare and appreciated so much!"
"You ladies are so ahead of the game!"
"I have purchased a contract from you in the past and found the process and quality of your work to be exceptional!"
"These templates are so great and thorough!"
"I just recently bought your web design contract, and it's amazing. Thank you!"
Need More Than One? Get Them All.
The All Access Pass gives you every contract in the shop—for less.
Why buy one template when you can grab them all for a fraction of the cost?
The All Access Pass gives you instant access to every single contract, policy, and guide in the shop—plus future updates and additions, automatically.
Whether you’re a coach, freelancer, course creator, or service provider, you’ll be legally covered for everything you offer now (and whatever you add later).
It’s the easiest, smartest way to protect your business for the long haul—without overthinking it.
Got Questions? We've got Answers!
Instantly! As soon as your payment is complete, you’ll receive an email with download links for all included files—no waiting, no shipping.
Nope! Each template includes step-by-step prompts and examples, so you’ll know exactly what to fill in—no legal background needed.
Yes! You’ll receive editable versions in both Microsoft Word and Google Docs so you can customize them for your business with ease.
These templates were drafted by U.S.-based attorneys and are designed to be broadly applicable for online businesses. We always recommend having a local attorney review them if you have specific legal concerns.
Yes—for your own business use, you can reuse them as many times as you need. However, you cannot resell or redistribute the templates.
Due to the digital nature of these products, all sales are final. If you have questions before purchasing, don’t hesitate to reach out—we’re happy to help you find the right fit.
